Hola to all mummies-to-be and mummies! This week, we are shedding the spotlight on YOU - the superwoman in your family and the one who deserves a whole lot of love and self-care after you have spent most of your time for and with your family.
We know and we have heard from you ladies - dressing the bump is one fashion topic that you would love to hear from us so we thought, why not put together a series together with our lovely mummy-to-be, Jocina!
Here, we feature the pieces that can take you through the different milestones of mummyhood.
Read on for more.
A simple design that will cater well to all ladies in fact. But for mummies-to-be, we think you will love the drawstring detail for this dress. Adjustable to fit the size of your bump or to even hide any postpartum bump (it's a real situation, and we wanna embrace the changes in our bodies in style).
This is one look that you can look good, feel good easily. The simple design also gives you ample room to play up with your styling. We loved how Jo went simple on her earrings and went for a contrasting little bag to complete her look. Simple but still, different!
“A really unique colour and a bonus for ladies who love linen. The drawstring detail provides adjustment for yourgrowing bump easily!”
This design remains close to heart for us. Not just for the print but the design as well. The design input came from our co-founders, especially Bert who has also gone through pregnancy herself. There are some days where mummies just wanna dress up in something to brighten their own day, to cheer themselves up a little. This is the outfit to go to.
Our Moments print is one that holds a huge meaning to us and we hope that it strikes a chord with you ladies too. To be able to take you through milestones and go through the seasons with you - it's truly our honour.
Of course, we welcome you ladies to extend the fun to the daddies! Get twinning just like how Jocina did with her hubby. Cute, ain't it? ;)
"The idea of the 2 different necklines makes it very versatile. It’s also very breezy and comfortable for SG’s weather. Bonus that you can twin with your significant other!"
And this one, a nursing-friendly outfit that is coming your way online this Sunday (25/4).
This outfit is a modification from our Eleanor Pleated Dress, which was a dear favourite within our team as well as all the mummies on the team.
It was no wonder why we wanted to take this outfit up a level to make it nursing friendly. We added a front concealed zip for added function of easy access for breastfeeding. But of course, this simple design is also great for your everyday wear whether you are a mummy or not.
“A dress that you would wear from expecting to nursing. The material is also stretchy and with the sash, it can be a piece that can be worn post-partum too.”
With 4 colours (Maple, Green, Black and Periwinkle) coming up, we are sure you will be spoilt for choice. ;)
Stay tuned for the official launch for this look -
Online: 25/4 (Sunday), 8.30pm
In stores: 22/4 (Thursday), store opening hours
We hope the above outfits serve as a good starting point for our mummy community. Remember - you deserve to look good, feel good just as much as everyone else so take some time off for a quick retail therapy or online shop for your outfits!